Chance for Childhood approached Brightsparks agency due to changes to Chance for Childhood’s Ethical Standards and a strategic decision to no longer use images of children’s faces anywhere in the charity’s materials. Working within the marketing team and alongside another designer, I was asked to create a range of supporting materials to market their company rebrand.

 

As well as modernising the brand, the team were asked to develop and design a social campaign reflecting Chance for Childhoods new policies. As lead designer, I conducted in depth market research, competitor analysis and developed three campaign concepts for the client to choose from.