From iconic city landmarks and retail destinations around the UK, to office space in London’s most coveted locations,  Landsec develop and grow places for people and communities to come together.

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My client was putting together a proposal for two separate bids to Landsec Real Estate and wanted both documents to be recognisable as a pair, whilst maintaining individuality.

 

Landsec have an interesting brand in that they take campaign colour palettes from photos, use a blend of illustration and photography yet have very specific layout requirements, which use the Landsec logo as a grid guide. I therefore decided to start by using one of Landsec's flagship buildings to form a colour palette for the project and  by including an illustrated cover, managed to incorporate the forward thinking, fluid design style that was at the heart of Landsec's brand.